Social Media Director, Creative Producer, and Growth Strategist.
Driving full-funnel strategy across SaaS, e-commerce, and creator-driven campaigns. Led social and
influencer marketing for tech platforms, online education brands, and lifestyle companies, delivering scalable
growth through performance-focused storytelling, strategic creator partnerships, and integrated brand
activations.
Scaling a Creator Community with
Data-Driven Strategy
When I joined the B&H Creators team, the campaign structure for organic social and influencer content lacked consistency and clarity. I performed a deep-dive analysis into previous creator content performance and uncovered the weak points in our approach.
Using those insights, I developed a repeatable strategy that included stronger content briefs, partneships aligned with social strategy and content guidelines.
Creator Campaigns
@biabeible
41
1,703
151K
Follows
interactions
REACh
@edwardleefilms
87
4,360
43K
Follows
interactions
REACh
To reach a younger creator community within the photo/video industry, comedic and eye-
catching weekly content was used to attract registrants to the new Creator Track for the expo in
conjunction with a monthly newsletter and partnerships with NYC creators.
162
3.5K
interactions
REACh
957
12K
interactions
REACh
TOTAL REGISTRATIONS
for creator track
1K+
130K
6.3%
186K
reach
Engagement
Impressions
22.4K
Followers
+269%
+175%
+24%
+1%
Overall sOCIAL
IMPROVEMENT
B&H Cyber City
To wrap up the year, B&H hosted an end of year party at INTER NYC, and immersive walk through
adult playground with a large dome projection rooms and several large screens to fully immerse
party goers. A total of 26 looping B&H Creators branded cyber themed animations were created
and 1 large looping cyber city fly through animation for the start of the exhibit.
Event social Metrics
2024 Wrapped
224
400
Mentions
STORIES
Attendees
60
0.42
Engagement per
attendee
290
total buzz
0.0s
0.0s
0.0s
0.0s
0.0s
0.0s